And it’s not only the quality of the web content that is important but also how it is arranged and presented to both the customers visiting your site and the search engines that crawl your site. Write copy for search engines and you’ll probably loose the customer; write copy for the customer and you just might loose the search engines. Writing effective web content is a fine balance of the following elements:
Relevant, useful and compelling web content that adds customer value.
Using keywords naturally throughout the content without keyword stuffing.
Using headers, paragraphs and bullets to clearly identify and organize topics.
Structure content and keywords in order of importance and relevance.
Writing grammatically correct and typo free content.
Consistent use of “call to action” to engage the customer.
Of course with the rapid globalization of business and
services, an English language site might not be enough to meet the demands of your global growth plans.
Translating your web content into languages that your customers’ speak generates additional business and revenue by giving you access to a much broader audience. Our comprehensive website translation services will ensure you reach as many customers as possible and that your message does not get lost in translation.
Want to ensure your web content speaks the right language and is optimized for both customers and search engines? Then contact us today to find out more about our professional web content services and how we can deliver crisp, compelling and optimized web content for you business.